{'It’s like they’ve erupted out of someone’s subconscious': the way horror has come to dominate contemporary film venues.
The biggest jump-scare the film industry has encountered in 2025? The return of horror as a main player at the UK box office.
As a genre, it has notably surpassed earlier periods with a annual growth of 22% for the UK and Irish box office: £83,766,086 in 2025, against £68.6 million last year.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” says a box office editor.
The big hits of the year – a recent horror title (£11.4 million), Sinners (£16.2 million), the latest Conjuring installment (£14.98m) and 28 Years Later (£15.54m) – have all stayed in the cinemas and in the public consciousness.
Although much of the professional discussion centers on the singular brilliance of renowned filmmakers, their achievements indicate something changing between audiences and the genre.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” states a film distribution executive.
“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”
But apart from aesthetic quality, the steady demand of frightening features this year indicates they are giving audiences something that’s highly necessary: therapeutic relief.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” observes a genre expert.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” says a respected writer of horror film history.
Amid a current events featuring conflict, immigration issues, political shifts, and climate concerns, supernatural beings and undead creatures connect in new ways with audiences.
“Some research suggests vampire film popularity correlates with financial downturns,” comments an actress from a popular scary movie.
“It’s the idea that capitalism sucks the life out of people.”
Historically, public discord has always impacted scary movies.
Analysts point to the rise of European artistic movements after the the Great War and the unstable environment of the early Weimar Republic, with films such as early expressionist works and Nosferatu: A Symphony of Horror.
Subsequently came the Great Depression era and classic monster movies.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” explains a historian.
“Therefore, it embodies concerns related to foreign influx.”
The phantom of immigration shaped the newly launched supernatural tale a recent film title.
The filmmaker explains: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”
Arguably, the modern period of praised, culturally aware scary films began with a brilliant satire launched a year after a polarizing administration.
It introduced a fresh generation of visionary directors, including several notable names.
“It was a hugely exciting time,” recalls a creator whose movie about a murderous foetus was one of the time's landmark films.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
The same filmmaker, who is writing a new horror original, adds: “During the past decade, viewers have become more receptive to such innovative approaches.”
At the same time, there has been a revival of the genre’s less celebrated output.
Earlier this year, a new cinema opened in the capital, showing underground films such as a quirky horror title, a classic adaptation and the late-80s version of the expressionist icon.
The re-appreciation of this “rough and rowdy” genre is, according to the venue creator, a clear response to the formulaic productions produced at the cinemas.
“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he says.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Fright flicks continue to challenge the norm.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” says an specialist.
Alongside the revival of the deranged genius archetype – with two adaptations of a literary masterpiece imminent – he predicts we will see fright features in the coming years reacting to our current anxieties: about tech supremacy in the years ahead and “monstrous metaphors in power structures”.
In the interim, a religious-themed scare film a forthcoming title – which depicts the events of biblical parent hardships after Jesus’s birth, and includes well-known actors as the sacred figures – is scheduled to debut soon, and will definitely send a ripple through the faith-based groups in the America.</